About Us

We started with a simple belief: sensitive skin deserves to be protected. Our mission is to create safe, effective, skincare that brings comfort and confidence back to every complexion — from newborns to grandparents. Guided by nature and supported by science, we envision a world where caring for sensitive, eczema-prone, or healing skin is no longer complicated or stressful. Every product we make is a promise: honest ingredients, gentle performance, sustainable practices, and family-centered care that respects both your skin and the planet.